What happens when three industry experts come together to discuss what really drives sustainable growth in the health, fitness, leisure and padel sectors?
Today, I had the absolute pleasure of joining my good friends Guy Griffiths (GGFit) and John Preston (Baseline Digital Media) for our latest LinkedIn Live discussion.
Together we form Lead Convert Retain, a monthly conversation where we share practical insights and real-world experiences from across the industry.
Our focus is simple:
John Preston shares his expertise on generating high-quality leads.
I explore how clubs and businesses can convert those leads into paying members and loyal customers.
Guy Griffiths brings his extensive knowledge of member engagement and retention, helping businesses keep members for the long term.
This month’s discussion tackled an interesting and often overlooked question:
Do we treat pay-as-you-go users and guest members differently from paid-in-full or direct debit members? And if so, should we?
The conversation generated a huge number of ideas, challenges and practical strategies around member experience, communication, engagement and long-term loyalty.
Whether you’re a club owner, operator, manager or fitness professional, there are valuable lessons that can help you improve the customer journey at every stage.
Missed the live session?
You can watch or listen back here – https://youtu.be/7oTcK1GhMP0
I’d love to hear your thoughts. If our discussion sparks a question or challenge in your business, please feel free to contact me at keith@yoursuccesssolutions.com. If I can’t answer it directly, I’ll gladly bring in John and Guy to share their expertise too.
Complimentary Lead Convert Retain Playbook
As a follow-up to these discussions, the three of us have created the Lead Convert Retain Playbook, packed with practical tips and strategies to help businesses attract more prospects, convert more members and improve retention.
Download your complimentary copy here:
Download the Lead Convert Retain Playbook
Because growth isn’t just about generating more leads.
It’s about creating a system that helps you Lead. Convert. Retain.
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